The exhibition Merci la Forêt will take place between 23rd of May and 29th July and it is included in the promoting acts of forest and wood, with the occasion of International Year of Forests.
This exhibition is holding a whole multimedia campaign and it has as objective the awareness of forest’s importance in planet’s balance, the value of wood and forests trades and the support of wood as renewable material. TV commercials and an exhibition will be part of this campaign. On TV, 8 professionals on this field, among forest owner, the manager of a sawmill, an architect, an elected representative of a forest district, etc. share with the viewers their passion for wood through 30 seconds commercials, broadcasted on France Television channels, for 8 weeks.
A travelling exhibition has the purpose of developing the advantages of wood and it will have the theme: “Wood, resource of …well-being, future, creativity, warmth, life, etc.” it is a simple message, easily to memorize, for the general public.
Source: http://www.maison-foret-bois.fr |
